African tech market entry

Tapping into Kenya’s tech industry: a guide for foreign investors

By Sultan QuadriPosted on February 21, 2025Posted in Business, FeaturedTagged African market entry solutions, African Tech, African tech market entry, Cellulant, Central Bank of Kenya (CBK), Communications Authority of Kenya (CAK), East Africa, Kenya tech industry, M-KOPA, M-Pesa, Twiga FoodsNo Comments

Kenya’s rise as a leading tech hub in Africa, often dubbed “Silicon Savannah,” has captured the attention of global investors eager to tap into the continent’s fast-growing digital economy. The East African nation has cultivated a vibrant startup ecosystem, fueled by a young, tech-savvy population and a proactive government, making it a prime destination for […]

Five steps to successfully launch your tech product in Nigeria

By Sultan QuadriPosted on February 19, 2025Posted in Business, FeaturedTagged African tech market entry, African Tech PR, Best PR firms in Nigeria, Brand positioning in Nigeria tech industry, Business expansion in Nigeria, Entering the Nigerian market, Localizing tech products for Nigeria, Marketing strategies for Nigeria tech startups, Nigeria digital economy, Nigeria fintech market, Nigeria tech startup ecosystem, PR for tech companies in Nigeria, Public relations for multinational companies in Africa, Regulations for startups in Nigeria, Tech product launch in NigeriaNo Comments

Nigeria is Africa’s largest digital economy, with over 122 million internet users and a booming mobile-first market. From fintech to e-commerce, global and local tech companies are racing to tap into this high-growth space. However, launching a tech product in Nigeria comes with unique challenges—ranging from infrastructure limitations to regulatory hurdles. This guide outlines five […]