Running a Multi-Country PR Campaign in Africa for International Agencies
When we work with international agencies and the companies that hire them on multi-country campaigns across Africa, the first thing we try to communicate is how we actually work and the value we bring. Just as important is a genuine understanding of how nuanced the African business community and its media ecosystem really are. A […]
The Africa Media Playbook: What International PR Agencies Get Wrong, and How to Fix It
Africa is the final frontier for high-impact, high-growth companies and investment firms. Yet, those trying to gain a foothold are often flying blind, locked out of the critical conversations happening across closed-door meetings in Lagos, Nairobi, and Cairo. International PR agencies consistently struggle with the local media landscape, leaving them without real answers when clients […]
How Paystack Increased Productivity With AI Adoption
How Paystack scaled AI tools across 100+ employees to increase productivity gains across developer and non-technical roles.
Protecting PR Credibility in the Age of AI Workslop
The term “AI slop” has become a common fixture in technology and work newsletters and publications, with critics warning users against relying solely on artificial intelligence for purposeful work. One recent case of AI slop involves consulting giant Deloitte partly refunding the Australian government after a report it was commissioned to produce was found to […]
How PR Teams Can Target the Right Influencers in 2025
It is 2025, and influencers still play a significant role in PR campaigns by leveraging their large and engaged audiences to promote brands, enhance engagement, and build trust. Influencers act as an extension of the brand’s reach, using their platforms for various content formats, boosting brand engagement through interactive campaigns like giveaways, and even stepping […]
Using Data to Bolster Your PR Campaign in Africa
Only 45.3% of pitches are opened by journalists, which means the chances of getting attention are low from the start. This makes it one of the biggest dilemmas for founders, PR teams, and agencies: how to make their campaigns stand out in a journalist’s crowded inbox. One powerful way to achieve this is by including […]
How PR Professionals Can Use AI to Drive Results
Many industry reports and articles have discussed the threat that AI poses to jobs across various sectors. However, artificial intelligence (AI) has proven to be a reliable ally for the public relations and communication industry. According to a Boston Consulting Group (BCG) report, AI can support up to 80% of corporate affairs tasks. Additionally, Muck […]
How Local Media Builds the Foundation for Global Recognition in Africa
Many companies dream of national coverage the moment they launch their PR efforts. But more often than not, they struggle and become frustrated when the headlines don’t come. This usually happens because they’ve skipped an essential first step: engaging with local media. Before you land that Financial Times, Bloomberg, CNN, or TechCrunch coverage, it makes […]
Purpose-Driven PR: Why Brands That Care Will Win in 2025
Imagine this: you’re a Nigerian immigrant in the UK, searching for a remittance platform that allows you to send money home quickly and affordably. One random day, while scrolling on Instagram, you stumble on a remittance app offering free tickets to a physical event organized by a literary journal on environmental justice in Nigeria — […]
Why PR Must Be a Strategic Engine for Growth, Not Just a One-Time Push
Public Relations is often seen in the African startup ecosystem as something to use only when necessary: during a launch, a fundraising round, or a product debut. Many founders believe that once the event is over, the need for PR diminishes. I have seen this repeatedly: in my years of working in the media and […]