Top Five Tech Ecosystems in Africa
Over the past two decades, Africa has witnessed a remarkable growth in its technology industry, transforming it into a promising investment opportunity for emerging markets. This remarkable growth, coupled with an expanding, educated middle class that has gained widespread access to technology and the internet, has made Africa an increasingly attractive market for businesses seeking […]
The Importance of Tech PR for Startup Funding
Startup fundraising is an exceptionally competitive process; securing funding is often the vital force that drives growth and innovation. While a groundbreaking product or service is undoubtedly crucial, it’s not enough to simply build it and hope investors will come knocking. This is where strategic public relations (PR) plays a vital, and often underestimated, role […]
What You Need To Know About South Africa’s Media Landscape In 2025
South Africa boasts one of the most robust media industries in Africa, encompassing state-owned broadcasting stations, private media groups, and widely read daily and weekly publications. Although traditional media remains a key news source for South Africans, online news platforms are reaching an increasing number of people. Like in other regions, South Africa is experiencing […]
Top Five Trends in South Africa’s PR Industry
The PR industry in South Africa has undergone several changes, particularly with the changing role of PR, as digital innovation and internet connectivity expand in the country. Businesses and PR professionals unfamiliar with the terrain need to understand this evolution and their place within it. Digitalisation With high internet and mobile phone penetration rates, digitalisation […]
All you need to know before entering Kenya’s tech ecosystem
Understanding the current trends, opportunities, and hurdles is crucial for entering Kenya’s tech ecosystem. In 2024, Kenya secured the top position in Africa for startup funding, raising $638 million, and has been the most-funded startup nation for the past two years. East Africa has attracted one-third of all startup investments on the continent. Kenya’s tech […]
10 Essential Steps for a Successful Tech Product Launch in Nigeria
Nigeria presents a compelling landscape for technology ventures. With a substantial and increasingly connected population, the nation offers immense potential for tech products that cater to its unique needs and aspirations. The scale of its online community, with over 123 million internet users representing a 61.4% penetration rate, underscores a significant addressable market. This digital […]
What To Look Out For When Hiring A Tech PR Company In Nigeria
Nigeria is one of the largest technology markets in Africa. Data shows that it houses more than half of Africa’s tech unicorns and the most developers on the continent. The country is the most populous in Africa and has one of the youngest populations; about 70% are under 30 years of age. Coupled with being […]
Top Five Public Relations Agencies for Technology Companies in Kenya
Kenya is now the top destination for technology startups on the continent, having made significant strides over the past two years. In 2024, Kenya leads the list of most funded African countries, securing a total of $638 million in tech funding. The country remains a major player in East Africa’s digital economy, driven by innovation […]
Top Five Public Relations Agencies for Technology Companies in South Africa
South Africa hosts one of the thriving digital economies in Africa, firmly establishing itself as a sought-after destination for investors looking to diversify their investments in emerging markets. By 2025, experts believe that ICT could contribute between 15% and 20% to the country’s gross domestic product (GDP) and represent a $47 billion market according to […]
Why Hiring Former Journalists is an Asset To Your PR Efforts
When seeking a public relations firm to work with, different factors influence that choice. Whether you’re a small business owner or head of communications of a company, the expertise of the agency is a key factor. Media relationships and an understanding of the media landscape are key to not just crafting an effective PR messaging […]
