Top Five Public Relations Agencies for Technology Companies in South Africa
South Africa hosts one of the thriving digital economies in Africa, firmly establishing itself as a sought-after destination for investors looking to diversify their investments in emerging markets. By 2025, experts believe that ICT could contribute between 15% and 20% to the country’s gross domestic product (GDP) and represent a $47 billion market according to […]
Why Hiring Former Journalists is an Asset To Your PR Efforts
When seeking a public relations firm to work with, different factors influence that choice. Whether you’re a small business owner or head of communications of a company, the expertise of the agency is a key factor. Media relationships and an understanding of the media landscape are key to not just crafting an effective PR messaging […]
Five Pr Metrics You Should Probably Monitor In Africa And What It Tells You About Your Campaign
The growth of technology and PR measurement techniques makes sure that Public relations efforts these days generate a lot of data for businesses and professionals. Impressions, reach, sentiment—the list goes on. But what metrics are worth tracking in a market such as Africa? How important is tracking these metricto monitor your brand’s narrative? Anyone worth […]
From Seed to Scale – Crafting Your Tech PR Strategy for Each Stage of Growth in the African Market
There are various stages of maturation for a technology business, from a seedling startup to a growth stage company. As tech companies grow and mature, they face distinct challenges and opportunities at each stage – from the initial seed phase to the scaling and maturity stages. A one-size-fits-all approach to PR simply won’t cut it […]
How Tech PR Can Help Combat Misinformation and Enhance Brand Credibility in Africa
Africa, just like the rest of the world, is undergoing an incredible digital transformation. This digital revolution is sweeping across the continent at an unprecedented pace, bringing both exciting opportunities and significant challenges. On the one hand, this rapid digital expansion is ushering in a new era filled with possibilities – connecting people, fostering innovation, […]
Key PR tips for new entrants into African markets
By Tobi Alaka Expanding into Africa presents immense opportunities but comes with unique challenges. Nigeria, one of the largest markets globally, stands out due to its massive population, economic strength, cultural influence, and strategic importance. Companies looking to establish a presence here or in other African nations must understand the nuances of public relations (PR) […]
Why should pair traditional PR with digital PR for your business
It’s no longer news to businesses worldwide that their audience is online and that they need to reach them there. For traditional businesses, this might mean threading new waters as skills built to navigate the corresponding traditional media might become obsolete, while for generation businesses with tech-savvy operators might not value traditional media as a […]
Top PR professionals reflect on the trends driving the growth of Nigeria’s public relations industry
Public relations, like every other profession, has evolved over the years, particularly through disruption post-COVID, the internet, social media, evolving consumer tastes, and the transition of new consumer demographics like Gen Z. Data from UK-based creative agency, We Are Social, ranked Nigeria 5th globally in average daily social media usage, with users spending about 3 […]
Why you’re struggling to get your press release published
Press releases are key tools for engaging your audience, sharing updates with stakeholders, and boosting credibility with regulators and investors. However, convincing journalists to publish your press release can be a challenge, especially for small companies or those new to a market without an established track record. We drafted some tips that help you get […]
Five tips to choose the right PR partner for your expansion into Africa
Expanding your business to a new country can be a daunting task, often leading to anxiety and hesitation about making the right decisions. The right PR partner can make all the difference in achieving your business goals and navigating the challenges of international expansion. When choosing a PR team to assist with your expansion goals, […]
