The Role of Tech PR in Building Investor Confidence Across Africa
Building a business is difficult, but building a startup is even harder, particularly given the high failure rate. Building a business or startup in Africa is even harder. According to CB Insights, 90% of startups fail, and the top reason for startup failure is running out of cash. Knowing that capital is the oxygen that […]
Leveraging Influencer and Content Marketing in African Tech PR
In Africa’s growing technology ecosytem, influencers and high‑value content serve as powerful amplifiers for PR campaigns. By aligning your narrative with trusted voices—bloggers, video creators, podcast hosts—you not only extend reach but also build credibility among target audiences. Quality content, whether it’s an in‑depth case study or a live webinar, provides substance that resonates far […]
How to Measure PR ROI for Tech Startups in Africa
With African tech startups under the global spotlight, PR is no longer a “nice‑to‑have” but a measurable investment. Demonstrating PR ROI in Africa not only justifies marketing budgets but also builds credibility with investors and board members. By linking editorial placements to concrete business outcomes—traffic spikes, qualified leads, or strategic partnerships—you transform PR from a […]
What To Look Out For In a Tech PR Firm in Kenya
Kenya is widely regarded as East Africa’s foremost tech hub, anchored by Nairobi, often dubbed Silicon Savannah. In 2024, Kenyan startups attracted over $638 million in venture capital, with notable exits like M-KOPA and funding rounds for fintechs such as Tala. Government initiatives like Vision 2030 and the development of the Konza Technopolis demonstrate Nairobi’s […]
What To Look Out For In a Tech PR Firm in Ghana
Ghana’s tech ecosystem has emerged as one of West Africa’s fastest-growing innovation hubs. Over the past decade, the country has witnessed an explosion of fintech startups, e‑commerce platforms, and health‑tech solutions. In 2023, Ghana’s digital firms attracted over $90 million in venture capital, signalling investor confidence in Accra’s burgeoning tech scene. Initiatives such as the National […]
What To Look Out For In a Tech PR Firm in Senegal
Senegal has proven to be a tech powerhouse in the Francophone Africa region. The country’s tech ecosystem is gaining momentum, with significant investments and partnerships. In 2022, the country famously raised $151 million, up from struggling to pull in more than $11 million in 2017. Although Senegal’s tech ecosystem has experienced a funding slump due […]
The Nigerian AI platform tackling chip bans, research gaps and infrastructure issues to expand AI access in Africa
Africa’s challenging business climate might be the best place to test your business acumen. However, you can try building artificial intelligence (AI) models in Africa for a more demanding challenge. You can go from worrying whether you will get enough affordable power to keep your computers on, to worrying if your next consignment of computer […]
What To Look Out For In a Tech PR Firm in Egypt
Egypt has solidified its position as a leading tech hub in Africa. In 2024, Egyptian startups raised over $329 million across 78 funding rounds, accounting for over a third of the continent’s total venture capital funding. This achievement underscores Egypt’s resilience and importance as a hub for innovation and economic growth. Its technology and communications […]
What To Look Out For In A Tech PR Firm In South Africa
South Africa is one of the leaders in information and communication technologies (ICT) in Africa, with a rich array of software and deep-tech companies. The IT industry is thriving, boasting successful startups in hardware, software, fintech, data management, cybersecurity, distributed ledger technology, and autonomous IT systems. With high internet and smartphone penetration, South Africa is […]
What Startups Need to Know About PR in Africa’s Tech Ecosystem
Expanding a startup in Africa’s emerging markets comes with immense opportunities, but it also presents unique challenges. One of the most critical yet often overlooked aspects of scaling in these markets is public relations (PR). In a continent with diverse languages, cultures, and media landscapes, PR is not just about press releases; it’s about navigating […]
