South Africa hosts one of the thriving digital economies in Africa, firmly establishing itself as a sought-after destination for investors looking to diversify their investments in emerging markets. By 2025, experts believe that ICT could contribute between 15% and 20% to the country’s gross domestic product (GDP) and represent a $47 billion market according to various estimates.
Technology companies in South Africa need PR agencies that not only grasp the intricacies of the tech industry but also can effectively communicate complex innovations to diverse audiences. The following agencies, while not ranked, have demonstrated expertise in serving the technology sector in South Africa.
Red Ribbon utilises clear content, data, and storytelling to resonate with tech audiences. With over 20 years of experience in the field, they provide a range of services tailored to technology companies, including strategy and planning, media relations, content marketing, and personal branding. They have collaborated with firms such as Lenovo, LG, and Instadeep. Their extensive experience and focus on the tech sector make them a top choice for technology businesses in South Africa.
Irvine Partners is a PR agency making significant strides in the South African industry. Renowned for their strategic approach and media expertise, they assist businesses in navigating the complexities of modern communication. They have previously worked with Google, Uber, and Spotify. Their core services include public relations, media relations, and strategic communication, positioning them as a valuable partner for businesses seeking to enhance their public image.
DUO Marketing & Communications
DUO Marketing & Communications specialises in servicing technology brands across Africa, including South Africa. DUO leverages its thorough understanding of the broader IT landscape to deliver results for its technology clients. Notably, they have worked with Mukuru, GhostDraft, and Vox Telecom.
TechPR Africa partners with both global and African technology companies to help them articulate their stories and gain visibility among local and international audiences. TechPR Africa prioritises relationship-building with the media for clients as they carve out their presence in the South African market. They conduct audits of clients’ marketing efforts and assist in crafting strategies and messaging that resonate with the cultural fabric of loyal customers. They have collaborated with companies such as Techstars and dLocal to strengthen their foothold in key markets like Nigeria, South Africa, and Kenya. Their services include press release writing and distribution, media relations, social media management, event coverage, and content creation.
CSA Digital boasts a long-standing presence in the marketing industry in South Africa and has evolved into a full-service digital agency. They offer digital PR, SEO, social media marketing, and website development services, all highly relevant for technology companies wishing to establish a strong online presence and engage with their target markets. They have notable experience with technology-driven companies like Bosch, underscoring their capabilities in the technology sector.
Image Credit: Guillem Sartorio/Bloomberg
