Key PR tips for new entrants into African markets
By Tobi Alaka Expanding into Africa presents immense opportunities but comes with unique challenges. Nigeria, one of the largest markets globally, stands out due to its massive population, economic strength, cultural influence, and strategic importance. Companies looking to establish a presence here or in other African nations must understand the nuances of public relations (PR) […]
Why should pair traditional PR with digital PR for your business
It’s no longer news to businesses worldwide that their audience is online and that they need to reach them there. For traditional businesses, this might mean threading new waters as skills built to navigate the corresponding traditional media might become obsolete, while for generation businesses with tech-savvy operators might not value traditional media as a […]
Top PR professionals reflect on the trends driving the growth of Nigeria’s public relations industry
Public relations, like every other profession, has evolved over the years, particularly through disruption post-COVID, the internet, social media, evolving consumer tastes, and the transition of new consumer demographics like Gen Z. Data from UK-based creative agency, We Are Social, ranked Nigeria 5th globally in average daily social media usage, with users spending about 3 […]
Why you’re struggling to get your press release published
Press releases are key tools for engaging your audience, sharing updates with stakeholders, and boosting credibility with regulators and investors. However, convincing journalists to publish your press release can be a challenge, especially for small companies or those new to a market without an established track record. We drafted some tips that help you get […]
Five tips to choose the right PR partner for your expansion into Africa
Expanding your business to a new country can be a daunting task, often leading to anxiety and hesitation about making the right decisions. The right PR partner can make all the difference in achieving your business goals and navigating the challenges of international expansion. When choosing a PR team to assist with your expansion goals, […]
What are the biggest cybersecurity threats facing businesses in Africa?
Like elsewhere in the world, Africa’s going digital, but while this presents unprecedented opportunities for businesses, this rapid digital transformation has also ushered in a surge of sophisticated cyber threats, threatening the very gains to be enjoyed. From flourishing fintech startups to established multinational corporations, businesses across Africa find themselves increasingly in the crosshairs of […]
