Top PR professionals reflect on the trends driving the growth of Nigeria’s public relations industry
Public relations, like every other profession, has evolved over the years, particularly through disruption post-COVID, the internet, social media, evolving consumer tastes, and the transition of new consumer demographics like Gen Z. Data from UK-based creative agency, We Are Social, ranked Nigeria 5th globally in average daily social media usage, with users spending about 3 […]
Five steps to successfully launch your tech product in Nigeria
Nigeria is Africa’s largest digital economy, with over 122 million internet users and a booming mobile-first market. From fintech to e-commerce, global and local tech companies are racing to tap into this high-growth space. However, launching a tech product in Nigeria comes with unique challenges—ranging from infrastructure limitations to regulatory hurdles. This guide outlines five […]
