Why Hiring a PR Firm in Africa is Critical for Regulatory Success
If storytelling wins hearts, regulatory strategy wins the right to play the game. In Africa, where regulations can change overnight and influence everything from product rollouts to public trust, how you communicate with governments, regulators, and the public can make or break your expansion. This is why a PR firm in Africa isn’t just a […]
Strategic Thought Leadership: Maximizing Benefits from Your PR Firm in Kenya
Seeking respect and credibility in a new market can be difficult, but it can be made easier with strategic thought leadership. It is relatively simple to achieve thought leadership just by getting your name and company on the pages of your favourite media platforms, but by not infusing certain best practices into your efforts, you […]
Authentic Storytelling: Hacking the Gamechanger for Successful PR in Africa
Africans are obsessed with stories. It is no wonder that in many cultures, age-old wisdom is preserved in narratives that traverse generations. Storytelling is an essential part of your PR efforts—everything your customers and stakeholders encounter when they look you up tells a story. Still, the question is whether it’s haphazard or curated. Storytelling is […]
The Importance of Media Relations in South Africa’s Tourism Industry
South Africa’s tourism sector continues to grow, with total arrivals reaching 8.92 million in 2024 – a 5.1% increase from 2023. Though the industry has yet to fully recover to pre-pandemic levels, it now contributes 8.8% to GDP and supports 1.68 million jobs, according to the World Travel and Tourism Council (WTTC). It is no […]
The Importance of Media Relations in South Africa’s Finance Industry
The South African banking industry is the largest on the African continent. In 2022, the combined tier 1 capital of the sector reached over $42.2 billion, and the top four financial institutions in the country were among the 10 largest African banks in terms of asset value. The financial industry is a critical pillar of […]
The Importance of Media Relations in South Africa’s Mining Industry
South Africa’s mining industry is a critical pillar of its economy, significantly contributing to GDP and employment. Despite its economic importance as the fifth largest globally by GDP and a major exporter of platinum, coal, and gold, the sector grapples with social, environmental, and regulatory complexities alongside volatile commodity prices. Effective media relations is therefore […]
The Importance of Media Relations in South Africa’s Agriculture Industry
Agriculture is a vital sector in South Africa, contributing significantly to food security, employment, and economic growth. The primary agriculture sector accounts for nearly 3% of its GDP, and this figure rises to around 8% when considering the value of agro-processing. South Africa is among the world’s largest producers of various agricultural products, including chicory […]
The Importance of Media Relations in South Africa’s Manufacturing Industry
The South African manufacturing industry is one of the cornerstones of the country’s economy, contributing significantly to employment and GDP. In this dynamic and often challenging landscape, the importance of effective media relations cannot be overstated. The major manufacturing sectors in South Africa include food processing, textiles, metals, and chemicals. These industries are supported by […]
Best Practices for Engaging a South African Tech PR Firm
The South African technology sector is rapidly expanding, making strategic public relations (PR) vital for companies seeking market presence and credibility. South Africa’s role as a key African tech hub, with a growing emphasis on B2B technology and Fintech, offers significant opportunities that effective PR can leverage. The thriving IT industry, including software development, Fintech, […]
How To Do Thought Leadership The Right Way In Africa’s Tech Ecosystem
In Africa’s nascent tech ecosystem, PR has evolved from reputation management to amplifying the voices of industry pioneers. With much of the foundational research yet to be conducted and critical infrastructure still under development, thought leadership acts as a strategic differentiator for early movers. By grounding insights in robust, data-driven research and weaving authentic narratives […]
