What Startups Need to Know About PR in Africa’s Tech Ecosystem
Expanding a startup in Africa’s emerging markets comes with immense opportunities, but it also presents unique challenges. One of the most critical yet often overlooked aspects of scaling in these markets is public relations (PR). In a continent with diverse languages, cultures, and media landscapes, PR is not just about press releases; it’s about navigating […]
Key things to note when writing a press release in Africa’s tech industry
Press releases are essential public relations tools that help businesses communicate effectively with their audiences regarding market expansion, fundraising, feature launches, license approvals, etc. For companies new to a market, press releases help boost visibility and credibility, opening them up to business opportunities. Customise with local context in mind It is important to consider the […]
Top Five Tech Ecosystems in Africa
Over the past two decades, Africa has witnessed a remarkable growth in its technology industry, transforming it into a promising investment opportunity for emerging markets. This remarkable growth, coupled with an expanding, educated middle class that has gained widespread access to technology and the internet, has made Africa an increasingly attractive market for businesses seeking […]
The Importance of Tech PR for Startup Funding
Startup fundraising is an exceptionally competitive process; securing funding is often the vital force that drives growth and innovation. While a groundbreaking product or service is undoubtedly crucial, it’s not enough to simply build it and hope investors will come knocking. This is where strategic public relations (PR) plays a vital, and often underestimated, role […]
What You Need To Know About South Africa’s Media Landscape In 2025
South Africa boasts one of the most robust media industries in Africa, encompassing state-owned broadcasting stations, private media groups, and widely read daily and weekly publications. Although traditional media remains a key news source for South Africans, online news platforms are reaching an increasing number of people. Like in other regions, South Africa is experiencing […]
Top Five Trends in South Africa’s PR Industry
The PR industry in South Africa has undergone several changes, particularly with the changing role of PR, as digital innovation and internet connectivity expand in the country. Businesses and PR professionals unfamiliar with the terrain need to understand this evolution and their place within it. Digitalisation With high internet and mobile phone penetration rates, digitalisation […]
All you need to know before entering Kenya’s tech ecosystem
Understanding the current trends, opportunities, and hurdles is crucial for entering Kenya’s tech ecosystem. In 2024, Kenya secured the top position in Africa for startup funding, raising $638 million, and has been the most-funded startup nation for the past two years. East Africa has attracted one-third of all startup investments on the continent. Kenya’s tech […]
10 Essential Steps for a Successful Tech Product Launch in Nigeria
Nigeria presents a compelling landscape for technology ventures. With a substantial and increasingly connected population, the nation offers immense potential for tech products that cater to its unique needs and aspirations. The scale of its online community, with over 123 million internet users representing a 61.4% penetration rate, underscores a significant addressable market. This digital […]
What To Look Out For When Hiring A Tech PR Company In Nigeria
Nigeria is one of the largest technology markets in Africa. Data shows that it houses more than half of Africa’s tech unicorns and the most developers on the continent. The country is the most populous in Africa and has one of the youngest populations; about 70% are under 30 years of age. Coupled with being […]
Top Five Public Relations Agencies for Technology Companies in Kenya
Kenya is now the top destination for technology startups on the continent, having made significant strides over the past two years. In 2024, Kenya leads the list of most funded African countries, securing a total of $638 million in tech funding. The country remains a major player in East Africa’s digital economy, driven by innovation […]
