How to Measure PR ROI for Tech Startups in Africa
With African tech startups under the global spotlight, PR is no longer a “nice‑to‑have” but a measurable investment. Demonstrating PR ROI in Africa not only justifies marketing budgets but also builds credibility with investors and board members. By linking editorial placements to concrete business outcomes—traffic spikes, qualified leads, or strategic partnerships—you transform PR from a […]
What To Look Out For In a Tech PR Firm in Kenya
Kenya is widely regarded as East Africa’s foremost tech hub, anchored by Nairobi, often dubbed Silicon Savannah. In 2024, Kenyan startups attracted over $638 million in venture capital, with notable exits like M-KOPA and funding rounds for fintechs such as Tala. Government initiatives like Vision 2030 and the development of the Konza Technopolis demonstrate Nairobi’s […]
What To Look Out For In a Tech PR Firm in Ghana
Ghana’s tech ecosystem has emerged as one of West Africa’s fastest-growing innovation hubs. Over the past decade, the country has witnessed an explosion of fintech startups, e‑commerce platforms, and health‑tech solutions. In 2023, Ghana’s digital firms attracted over $90 million in venture capital, signalling investor confidence in Accra’s burgeoning tech scene. Initiatives such as the National […]
What To Look Out For In a Tech PR Firm in Senegal
Senegal has proven to be a tech powerhouse in the Francophone Africa region. The country’s tech ecosystem is gaining momentum, with significant investments and partnerships. In 2022, the country famously raised $151 million, up from struggling to pull in more than $11 million in 2017. Although Senegal’s tech ecosystem has experienced a funding slump due […]
The Nigerian AI platform tackling chip bans, research gaps and infrastructure issues to expand AI access in Africa
Africa’s challenging business climate might be the best place to test your business acumen. However, you can try building artificial intelligence (AI) models in Africa for a more demanding challenge. You can go from worrying whether you will get enough affordable power to keep your computers on, to worrying if your next consignment of computer […]
What To Look Out For In a Tech PR Firm in Egypt
Egypt has solidified its position as a leading tech hub in Africa. In 2024, Egyptian startups raised over $329 million across 78 funding rounds, accounting for over a third of the continent’s total venture capital funding. This achievement underscores Egypt’s resilience and importance as a hub for innovation and economic growth. Its technology and communications […]
What To Look Out For In A Tech PR Firm In South Africa
South Africa is one of the leaders in information and communication technologies (ICT) in Africa, with a rich array of software and deep-tech companies. The IT industry is thriving, boasting successful startups in hardware, software, fintech, data management, cybersecurity, distributed ledger technology, and autonomous IT systems. With high internet and smartphone penetration, South Africa is […]
What Startups Need to Know About PR in Africa’s Tech Ecosystem
Expanding a startup in Africa’s emerging markets comes with immense opportunities, but it also presents unique challenges. One of the most critical yet often overlooked aspects of scaling in these markets is public relations (PR). In a continent with diverse languages, cultures, and media landscapes, PR is not just about press releases; it’s about navigating […]
Key things to note when writing a press release in Africa’s tech industry
Press releases are essential public relations tools that help businesses communicate effectively with their audiences regarding market expansion, fundraising, feature launches, license approvals, etc. For companies new to a market, press releases help boost visibility and credibility, opening them up to business opportunities. Customise with local context in mind It is important to consider the […]
Top Five Tech Ecosystems in Africa
Over the past two decades, Africa has witnessed a remarkable growth in its technology industry, transforming it into a promising investment opportunity for emerging markets. This remarkable growth, coupled with an expanding, educated middle class that has gained widespread access to technology and the internet, has made Africa an increasingly attractive market for businesses seeking […]
