Key challenges international companies face entering South Africa’s digital market

South Africa has emerged as a digital leader in Africa, largely due to its advanced infrastructure, vibrant startup ecosystem, and the government’s commitment to digital growth. The country is far ahead of the rest of Sub-Saharan Africa in terms of connectivity, adoption, digital penetration, and digital skills. A thriving e-commerce sector, increased smartphone usage and […]
What are the biggest cybersecurity threats facing businesses in Africa?

Like elsewhere in the world, Africa’s going digital, but while this presents unprecedented opportunities for businesses, this rapid digital transformation has also ushered in a surge of sophisticated cyber threats, threatening the very gains to be enjoyed. From flourishing fintech startups to established multinational corporations, businesses across Africa find themselves increasingly in the crosshairs of […]
Tapping into Kenya’s tech industry: a guide for foreign investors

Kenya’s rise as a leading tech hub in Africa, often dubbed “Silicon Savannah,” has captured the attention of global investors eager to tap into the continent’s fast-growing digital economy. The East African nation has cultivated a vibrant startup ecosystem, fueled by a young, tech-savvy population and a proactive government, making it a prime destination for […]
Five steps to successfully launch your tech product in Nigeria

Nigeria is Africa’s largest digital economy, with over 122 million internet users and a booming mobile-first market. From fintech to e-commerce, global and local tech companies are racing to tap into this high-growth space. However, launching a tech product in Nigeria comes with unique challenges—ranging from infrastructure limitations to regulatory hurdles. This guide outlines five […]
Five strategies for successful business expansion into Africa’s emerging market

Africa is an emerging market characterized by rapid growth, evolving regulatory landscapes, and expanding consumer demand. While the opportunities are significant, these markets can also be volatile, underdeveloped, and illiquid. Early movers stand to gain substantial rewards, but they must navigate infrastructural gaps, policy uncertainties, and financial risks to establish a strong foothold as the […]
The future of work: Key AI trends for businesses

AI is no longer just a tool for automation—it’s reshaping how businesses operate, compete, and innovate. Once limited to chatbots and basic automation, AI has become a critical driver of efficiency, security, and customer experience. Companies that integrate AI early gain a competitive edge, optimizing processes and unlocking new growth opportunities. The economic impact of […]