Case Study: Supporting the Launch of ARM Labs Techstars Accelerator In Lagos

In 2022, Techstars, the renowned global startup accelerator, partnered with ARM Labs to launch their new Lagos-based program, the ARM Labs Lagos Techstars Accelerator, which will provide startups with up to $120,000 in equity funding. The client briefed TechPR Africa to deliver an engaging pan-African announcement on top-tier media platforms across various channels – digital, traditional, and events- and to generate awareness to attract applications from promising startups.

The timeline was tight, as they aimed to go to market in a few weeks.

The launch was a huge success. The campaign recorded over 60 media mentions across global, pan-African, and regional platforms, including TechCrunch, Quartz, Business Insider Africa, Yahoo, Channels TV, TechCabal, and Disrupt Africa.

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The announcement reached over 23 million people and generated an advertising value equivalent to $29,000. The brand received 100% positive mentions.

The number of applications for the accelerator program exceeded expectations, demonstrating the impact of our efforts. The campaign was far-reaching, with startups from outside Nigeria entering the Lagos accelerator program.