All you need to know before entering Kenya’s tech ecosystem
Understanding the current trends, opportunities, and hurdles is crucial for entering Kenya’s tech ecosystem. In 2024, Kenya secured the top position in Africa for startup funding, raising $638 million, and has been the most-funded startup nation for the past two years. East Africa has attracted one-third of all startup investments on the continent. Kenya’s tech […]
10 Essential Steps for a Successful Tech Product Launch in Nigeria
Nigeria presents a compelling landscape for technology ventures. With a substantial and increasingly connected population, the nation offers immense potential for tech products that cater to its unique needs and aspirations. The scale of its online community, with over 123 million internet users representing a 61.4% penetration rate, underscores a significant addressable market. This digital […]
What To Look Out For When Hiring A Tech PR Company In Nigeria
Nigeria is one of the largest technology markets in Africa. Data shows that it houses more than half of Africa’s tech unicorns and the most developers on the continent. The country is the most populous in Africa and has one of the youngest populations; about 70% are under 30 years of age. Coupled with being […]
Top Five Public Relations Agencies for Technology Companies in Kenya
Kenya is now the top destination for technology startups on the continent, having made significant strides over the past two years. In 2024, Kenya leads the list of most funded African countries, securing a total of $638 million in tech funding. The country remains a major player in East Africa’s digital economy, driven by innovation […]
Top Five Public Relations Agencies for Technology Companies in South Africa
South Africa hosts one of the thriving digital economies in Africa, firmly establishing itself as a sought-after destination for investors looking to diversify their investments in emerging markets. By 2025, experts believe that ICT could contribute between 15% and 20% to the country’s gross domestic product (GDP) and represent a $47 billion market according to […]
Why Hiring Former Journalists is an Asset To Your PR Efforts
When seeking a public relations firm to work with, different factors influence that choice. Whether you’re a small business owner or head of communications of a company, the expertise of the agency is a key factor. Media relationships and an understanding of the media landscape are key to not just crafting an effective PR messaging […]
Five Pr Metrics You Should Probably Monitor In Africa And What It Tells You About Your Campaign
The growth of technology and PR measurement techniques makes sure that Public relations efforts these days generate a lot of data for businesses and professionals. Impressions, reach, sentiment—the list goes on. But what metrics are worth tracking in a market such as Africa? How important is tracking these metricto monitor your brand’s narrative? Anyone worth […]
From Seed to Scale – Crafting Your Tech PR Strategy for Each Stage of Growth in the African Market
There are various stages of maturation for a technology business, from a seedling startup to a growth stage company. As tech companies grow and mature, they face distinct challenges and opportunities at each stage – from the initial seed phase to the scaling and maturity stages. A one-size-fits-all approach to PR simply won’t cut it […]
How Tech PR Can Help Combat Misinformation and Enhance Brand Credibility in Africa
Africa, just like the rest of the world, is undergoing an incredible digital transformation. This digital revolution is sweeping across the continent at an unprecedented pace, bringing both exciting opportunities and significant challenges. On the one hand, this rapid digital expansion is ushering in a new era filled with possibilities – connecting people, fostering innovation, […]
Key PR tips for new entrants into African markets
By Tobi Alaka Expanding into Africa presents immense opportunities but comes with unique challenges. Nigeria, one of the largest markets globally, stands out due to its massive population, economic strength, cultural influence, and strategic importance. Companies looking to establish a presence here or in other African nations must understand the nuances of public relations (PR) […]